Social Media Marketing Tip of the Day! People use social media to connect with other people, so lower your barriers and show fans the real you, and the people behind your business logo; be transparent, open and authentic in all of your communication. Rather than trying to manipulate fans into into buying products or service, showcasing you and your brands true values and personality will go a long way to setting you apart from your competitors in the long run. And if being genuine endears customers to you, then they will be more likely to engage with your content, share it on to others, and support you financially when the time comes to buy, by choosing you over another brand who they have no connection with. Studies show that images of humans (as compared to inanimate objects) - especially those smiling and making eye contact with the viewer - can help to drive conversion rates. Even if the product you are selling isnt tangible, e.g. data or financial services, you should still try to incorporate people and human faces into at least some of your images, whether they be of you or your customers. Source: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
Posted on: Sat, 18 Oct 2014 00:00:01 +0000
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