Social Media Officer / Executive - Talabat GTC - To be responsible to create and implement the Company’s Social media strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. - To coordinate with the internal Marketing/PR and other teams to support their respective missions, ensuring consistency in voice, cultivating a social media referral network and impact bottom-line. - Creative marketing skills & ability to think out of the box. - In-depth knowledge & understanding with different social media platforms. - Ability to effectively communicate, information in Arabic & English. - Team player with the confidence to take the lead & guide department when necessary. - Should have a good technical understanding & ability to pick up new tools quickly. - Have good knowledge of principles of SEO & CMS (Search engine optimization - Content management system). - Public relations, Marketing, Customer service experience would be a plus. - Relevant Experience (in years): 2-5 years - Education: Bachelor’s Degree - Marketing/Master’s Degree preferred. - Specialized Experience: Social Media/blogging in FMCG/commercial/Retail environment. - IT: Social media certifications/Content Management Responsibility: - Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed. - Create budgets for social media activities in coordination with Department Manager. - Become an advocate of the Company in social media spaces. - Work with the IT team to ensure social media tools are kept up to date. - Manage a blogger outreach program and build an active brand ambassador network to spread the word about the Company. - Create & implement the social media strategy. - Write editorial content - Create and upload videos. - Optimize social media search traffic. - Monitor trends in social media. - Post and comment on relevant blogs. - Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results. - Report feedback on insights gained from social media monitoring into the Marketing and to help them evolve their strategies in a timely fashion. Send CV at: careers@talabat
Posted on: Sun, 03 Nov 2013 06:33:27 +0000