Social Media Sharks | Recent Updates Businesses Should Know About Facebook (Part 1) // Now Trending At The Social Media Sharks // Facebook Algorithm Changes Facebook has announced two major changes to the News Feed algorithm in the last couple of weeks. Both affect businesses and how you craft your Facebook posts. Earlier in August, Facebook quietly told advertisers that they were going to allow twice as many ads to appear in the News Feed of users, whether or not they’ve liked the brand running the ad. Technically this is good for businesses and gives you a chance to get your ads in front of more eyes, more often. More recently, Facebook announced that they’re working to continue cutting down what users consider spam including “click-baiting” headlines and posts. According to Facebook, “Click-baiting headlines is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed. Over time, stories with “click-bait” headlines can drown out content from friends and Pages that people really care about.” Secondly, Facebook noted that they’d be showing preference to links that are shared within a post. They plan on prioritizing links in the link-format, and showing fewer posts with links shared in captions or status updates. Our advice: Make sure your links include a large, attractive image that will drive your audience to click through. Link share post image size is 484 pixels by 252 pixels.
Posted on: Thu, 04 Sep 2014 16:30:06 +0000
Trending Topics
Recently Viewed Topics
© 2015