Some Morning Industry Info: Collective Digital Studio and author James Patterson teamed up to produce the animated YouTube series based on the book House of Robots. The five-episode series will premiere on Nov. 28 on Lucas Cruikshank’s Fred channel (2.3 million subscribers). The show follows of a fifth-grader and his robot named E (for Error), with new eps debuting every Friday. ----------------------------------------------------- HBO Go launched on the Xbox One console last week, offering subscribers access to series like True Detective, Game of Thrones and Girls. The app was made to tailor to the Microsoft gaming device, providing Kinect voice and gesture control to users. The premium network announced that it will debut an a la carte service - free of a cable subscription - in 2015. --------------------------------------------------- Classic novels got a modern spin in a series of 15-second Instagram videos from The Earnest Hemingway Foundation of Oak Park and agency Ogilvy and Mathers. The books – A Farewell to Arms, For Whom the Bell Tolls and The Old Man and the Sea – are reimagined in a humorous ways using animation. The ads are commemorating the 100th year anniversary of World War I when the books were released, according to the Foundation. ------------------------------------------------------- Apple unveiled partnerships with AdRoll to start serving iAds through automated marketing platforms. The new iAd system is expected to use standard format ads (mobile banners and video), include app-install ads, use iTunes and the App Store consumer data to target ads, and Apple Pay will also play a role in iAds. Thank You Cynopis
Posted on: Mon, 24 Nov 2014 17:54:59 +0000
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