Some questions for SBI Clerk 2014 Q1. Information systems can assist manager by - (1) Providing information (2) Providing data on internal sources (3) Directing (4) All of the above (5) None of these Ans.4 Q2. E-Marketing is the same as (1) virtual marketing (2) digital marketing (3) real time marketing (4) All of these (5) None of these Ans:4 Q3. Value-added services means (1) costlier products (2) large number of products (3) additional services (4) at par services (5) None of these Ans: 3 Q4. CRM (Customer Relationship Management) is (1) A pre-sales activity (2) A tool for lead generation (3) An ongoing daily activity (4) The task of a DSA (5) All of the above Ans:5 Q5. Target market for debit card is - (1) All existing account holder (2) All sales persons (3) All NRI’s (4) All HNI’s (5) All of these Ans: 1 Q6. SME means - (1) Small and medium enterprises (2) Small scale marketing entities (3) Small & medium establishments (4) None of these (5) Both (1) and (2) Ans: 1 Q7. Labeling is important for informational, legal & _________ reasons (1) Marketing (2) Branding (3) Strategic (4) Promotional (5) None of these Ans: 4 Q8. Bancassurance can be sold to (1) All banks (2) All insurance companies (3) Insurance Agents (4) All existing and prospective bank customers (5) All of the above Ans: 4 Q9. Cross-selling is not effective for which one of the following products? (1) Debit Cards (2) Savings Accounts (3) Internet Banking (4) Pension loans (5) Personal loans Ans: 2 Q10. Personal selling tries to achieve three general goals finding prospects, convincing prospects to buy and - (1) Monitoring new products being developed (2) Being aware of competitors sales activities (3) Avoiding repeat sales (4) Keeping customer satisfied (5) None of these Ans: 4 Q11. The course of a products sale and profit over its lifetime is called- (1) The sales chart (2) The dynamic growth curve. (3) The adoption process (4) The product life cycle. (5) All of these Ans: 4 Q12. The level of commitment that consumers feel towards a given brand is called- (1) Brand equity (2) Brand Name (3) Brand loyalty (4) None of these (5) All of these Ans: 3 Q13. Customer’s Relationship with the Bank is influenced by- (1) Customer’s attitudes (2) Attitude of bank staff (3) Attitudes of salesperson (4) Good service (5) All of these Ans: 5 Q14. Leads can be provided by - (1) friends relatives (2) Websites (3) Directories (4) All of these (5) None of these Ans: 4 Q15. Buyer Resistance means - (1) Buyers fighting with the salesman (2) Reluctant salesman (3) Indifferent Salesman (4) Hesitant buyers (5) None of these Ans: 4
Posted on: Sat, 26 Jul 2014 09:22:18 +0000
Trending Topics
Recently Viewed Topics
© 2015