Something which i feel that we should do.... if we really want BJP to perform... Views of Chetan Bhagat on time of india saturday edition : Please Read.. Though it is big para but request you to read. If not already read in Times of India Here is what it may take for Modi to become the PM. One, work on the fence-sitters. Modi polarises opinion, a fact unlikely to change. A cult-like fan following on one hand, to absolute haters on the other, people’s opinion on Modi is divided. Convincing either side to switch is never going to work. However, there’s a large group of fence-sitters, particularly new voters, who still haven’t made up their mind about him. They can be convinced. However, an inspiring speech or the right slogan won’t do it. They can’t be marketed to. They have to be persuaded on a one-onone basis. An army of educated, not overtly political volunteers, say one lakh in total or 200 per constituency is required. They’d work one-on-one on no more than eight families, or about 20 votes a day. This would be the level of micro-campaigning required to convince people about the merits of electing someone like Modi. Trust needs one-on-one interaction, not mass media advertising. Since this process is time and labour intensive, fencesitter voter data and the right message kit with the volunteers would be important. Modi is one of the rare leaders to pull this kind of support together given his popularity amongst the youth. If one lakh volunteers can work 200 votes each in total, that’s 20 million votes, enough to cause a swing on his side.
Posted on: Sat, 15 Jun 2013 04:54:17 +0000
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