Spoke with a client this morning about designing a landing page - TopicsExpress

Spoke with a client this morning about designing a landing page for conversion. Here are some basic recommendations. 1. Professional looking 2. Keep it simple (Dont give the buyer too many options) 3. Value Propositions & Differentiation (What is the value to the buyer? Why are you different?) 4. Trust Indicators (Items that will let the buyer know they will not get screwed) - Testimonials - Money Back Guarantee - Free Trial (try before you buy) - Memberships is industry organizations - Awards & Recognitions 5. Call to Action or CTA (make it clear what the next step is, use a color on the opposite side of the color wheel) opposite of blue is orange, opposite of purple is green, etc. (typically you want the CTA to be in the lower right corner above the fold for western markets)

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