Starpower made little impact at the box office in the first half of the year as very few films managed to open well. The two that actually did open strongly were due to the music (Ek Villian, Ragini MMS2), both these films had the two biggest hits songs of the first half of 2014 in the form of Baby Doll and Galiyan. Gunday and 2 States also managed good openings but it was due to external factors with the latter opening on a holiday and the former on Valentines Day which meant both got a 20% boost . The two biggest grossers of the year till date Holiday - A Soldier Is Never Off Duty and Jai Ho did not open the way a Salman Khan or Akshay Kumar starrer should especially Holiday - A Soldier Is Never Off Duty. Holiday - A Soldier Is never Off Duty saw the most appreciation and strongest word of mouth of the first six months but the collections did not really reflect the appreciation of the film as the opening was not so strong and today a film can only go so far without a start. The second half of the year will need star power to come to the fore which coupled with good with the content can give some big numbers. The first half had to rely on content to get decent numbers for a handful of films and that is why that big grosser was missing.
Posted on: Fri, 11 Jul 2014 06:33:29 +0000
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