Starting 1:45, Steve Jobs response to a pissed off developer: One of the things I’ve always found is that you’ve gotta start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where to sell it and I’ve made this mistake probably more than anybody in this room and I’ve got the scar tissue to prove it and I know that it’s the case. And as we come up with a strategy and a vision for Apple, it started with what incredible benefits can we give to the customer, where can we take the customer. Not starting with, ‘let’s sit down with the engineers and figure out what awesome technology we have and figure out how to market that.’ and I think that’s the right path to take. youtube/watch?v=FF-tKLISfPE
Posted on: Wed, 10 Sep 2014 03:39:52 +0000