Stay-at-home dads are still a minority, and they experience all the difficult challenges every minority experiences, but that doesn’t mean that they make zero-impact in the way their families spend their money. In fact, any parent who is tasked to take care of the home has a lot to say when it comes to their families’ product consumption. Stay-at-home dads are significant as a niche, and their very existence poses a ripple in the way marketers view the American family in general. They’re growing in number—but more importantly, their existence also puts a lot of “old thought” when it comes to raising a family down the garbage chute. They’re unsettling traditional families because they are the “what-ifs”—they are windows to other possibilities in family dynamics.
Posted on: Wed, 31 Dec 2014 14:15:09 +0000
Trending Topics
Recently Viewed Topics
© 2015