Stop making Facebook the center of your relationship marketing efforts, writes Nate Elliott, vice president and principal analyst at Forrester. Facebook has been in the process of tapering off its free-traffic firehose since January, as part of its promoted content push. Unpaid posts are out, paid is in, which puts anyone who relies on thesocial network for reach in a difficult position. #facebook #twitter #socialmedia #reach @null plusonly BusinessForBeginners.ca: With these #socialmediamarketing reports popping up, what do you think is the best way to go for #smallbusinesses that cant afford to build branded communities outside of the existing channels? I work with people who are starting businesses, so Im wondering if more paid #facebook and #twitter promotion is potentially still worth it for #smallbusiness with even smaller budgets. Thoughts?
Posted on: Sun, 04 Jan 2015 14:11:50 +0000