Study: E-books Settle In E-books have become a “normal means of consuming content,” but the rapid growth of the format’s early years are over, that was one of the primary takeaways from the final installment of Consumer Attitudes Toward E-Book Reading, the four-year project conducted by the Book Industry Study Group that traced the evolving role of e-books in the trade market. According to the survey, at the end of the second quarter of 2013, e-books accounted for just fewer than 30% of units and approximately 14% of sales, figures about equal to the fourth quarter of 2012. While both e-book sales and unit have risen considerably since the first quarter of 2011, their share of the market dipped slightly between the first quarter of 2013 and the second period of the year. Jo Henry, director of Nielsen Book Research, which conducted the project for BISG, observed: “It is clear from four annual research surveys that e-books are in the later stages of the innovation curve and have settled into reasonably predictable consumption patterns. The likelihood of future growth will, in part, depend on improving the value perception of e-books among less committed users.”
Posted on: Fri, 01 Nov 2013 05:18:59 +0000
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