Subject: Chinese mobile market Nowadays China is one of the most promising and booming regions and it opens up good possibilities for mobile developers as well. In order to enter this market, app developers should know some secrets. Let’s consider them. -Localization is more than just translation. So put more emphasis on it. And keep in mind that some social networks like Facebook and Twitter blocked in China. For that reason, please revise your app functionality. - Cloud technology is still at the basic level and far behind Western. It’s almost impossible to use foreign services because national content filtering system will prevent from doing it. Focus on local cloud system, even if this requires great changes applied to your application. - The commission fee of app stores is 30% and the Chinese government also takes almost the same amount. If you plan just to publish your app in Chinese app store, you will have to give more than a half of your revenue. If you find a partner in China, you can partly solve this problem. Of course, you will have to pay him but much less. - Credit cards and other usual payment options are not common in China, that’s why you will have to review the monetization methods. One of them is to integrate the local online payment system like Alipay. Or you can also enter onto a contract with one of mobile operators that offer their own billing services. - Many people think that regulations concerning mobile applications in China are similar to Western, but it is not so. In this country there are many local app stores and each of them has its own rules. If you carefully read all the legal nuances of app certification and choose suitable stores, you can avoid problems. - Here are more details about app stores: there are many app stores and each has its own features which should be taken into account. They can specialize in different categories of the population like young moms or businessmen. There are also app stores for specific provinces and it also makes hard for developers to work in that market. - Unfortunately, one of the main problems of Chinese market is piracy. If youre just going to publish your application in one of the stores, your app is probably there already. The only possible solution to this problem is a cooperation with local partners who are familiar with the system of Chinese app store and who may prevent you from copying your intellectual property. Please thoroughly work out the Chinese market entry strategy, consider all the details and once you overcome everything, you will definitely benefit. Source: readwrite
Posted on: Sun, 16 Mar 2014 15:59:14 +0000
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