Super Bowl Commercials 2015: What to Expect from Super Bowl XLIX Ad Lineup: In a Super Bowl featuring Tom Brady and the New England Patriots against Russell Wilson and the Seattle Seahawks, there is one thing bound to generate the most discussion the next day—the commercials. The Super Bowl is Christmas for advertisers with millions of people tuning in and actually watching the commercials instead of ignoring them. It is no wonder then that NBC asked for between $4.4 million and $4.5 million per each 30-second slot, via Lara O’Reilly of Business Insider. So, which companies are actually planning on forking over all that cash and getting a slice of the commercial time during the game? If the early reports are any indication, plenty of them are ready to pay. Unless otherwise noted, information on which companies are planning on advertising during the Super Bowl is courtesy of O’Reilly of Business Insider (separate piece from first link). It wouldn’t be the Super Bowl without some form of advertising from Anheuser-Busch, and the company is airing an incredible three minutes and 30 seconds of ads. Jorn Socquet, vice president of U.S. marketing for Anheuser-Busch, commented on the notion that one of the ads will take a more serious tone than usual, via Adweek: “a little bit more provocative. We need to move forward, become less predictable and be more surprising to our consumers. Coca-Cola, McDonald’s and Super Bowl-staple GoDaddy will all also feature advertisements during the game. GoDaddy will be making its 11th appearance during a Super Bowl telecast and will feature a golden retriever puppy named “Buddy” as the star of the advertisement. The name was chosen by a fan vote. It won’t be all household name brands during the commercials, though, since Avocados from Mexico is getting in on the Super Bowl advertisement game for the first time ever. Shockingly, 70 million avocados were sold in the United States in last season’s game alone, so perhaps this pairing makes some sense. Along those same lines, Loctite, which is a glue maker, used almost its entire annual ad budget on a Super Bowl spot this year. It better hope viewers are glued to the television (sorry) for that spot given the risk involved with a move like that. Expect plenty of cars as well, with everything from BMW to Lexus, Mercedes-Benz, Nissan and Toyota getting involved in the Super Bowl ads. Cars won’t be the only form of transportation on your television though, since Carnival Corp. will air a 60-second spot directed by Wally Pfister, who worked on Inception and The Dark Knight trilogy. Another returning feature to the Super Bowl advertising game is Doritos, which is once again running a “Crash the Super Bowl” contest with people sending in submissions. Of the nearly 4,900 submissions, 10 were chosen as finalists for the coveted ad spot and a monetary prize. Along the food lines, Skittles will make its Super Bowl debut in 2015, which seems only fitting considering Marshawn Lynch’s Seattle Seahawks are playing in the game. Lynch is famous for eating Skittles before and during games and often inspires the crowds in Seattle to throw Skittles on the field when he scores a touchdown or makes a big run. Look for a number of movie trailers during the game as well, including one for the highly anticipated Jurassic World. Now the question is whether such a high price tag will be worth it for these companies. Chris Smith of Forbes addressed that concern: And while detractors might quibble over the true value of things like media exposure and stock price movement, you can throw all that out and still come to the conclusion that advertisers are getting a serious bargain. In fact, on brand recall alone $4.5 million is a discount price. On the surface, it makes some sense considering the Super Bowl is probably the one television program a year that many people tune in just to see the commercials. In fact, Smith noted that advertisers received 54 percent higher brand recall from a Super Bowl advertisement than for a typical prime-time ad. People aren’t recording the game and then fast forwarding through the commercials like they do with so many of their favorite prime-time shows. What’s more, the commercials generate plenty of discussion both before and after the game and are sometimes discussed as much as the game itself, depending on your media outlet of choice. That is a lot of attention for commercials and the products in the commercials, which is the purpose of having a commercial in the first place. Just like the game itself, there are bound to be some surprises, humorous moments and even emotional and dramatic moments during the ads. Good luck planning your bathroom breaks. Follow me on Twitter: Follow @ScottPolacek Read more NFL news on BleacherReport #NFL #SuperBowl #Opinion
Posted on: Mon, 19 Jan 2015 12:55:02 +0000
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