#TBT Hands up! Who rocked a Jheri Curl in the 80s? THE - TopicsExpress



          

#TBT Hands up! Who rocked a Jheri Curl in the 80s? THE PROCESS: The look, was achieved by adding a chemical perm that relaxed the natural tight curl, thus resulting in much looser curls. It was created by the late shampoo guru Jheri Redding, who reportedly invented the original perm formula, by experimenting with ingredients (including vinegar and mayonnaise) found in his kitchen, in the 1950s. He then went on to parlay it into a multi-million pound business, which encompassed inventions such as creme rinse, PH-balanced shampoo and of course the perm product Jheri Curl. THE DOWNSIDE: While the style looked slick, it caused all sorts of problems elsewhere, mainly the mess it made. To say the style, often referred to as the wet-look, due to it being.. well.. wet, high maintenance, was an understatement. It need daily applications of activator to keep it looking glossy, regular retouches at the salon, or courtesy of your mum using the home-friendly kits. In addition you also needed to wear a plastic cap top bed to retain the moisture of the do! To summarise the hilarity of it all, who can forget that classic scene in the Eddie Murphy comedy film Coming To America, where a family of Jehri Curl wearers get up from where they are sitting on a sofa, only to leave behind three wet patches on the head-rest? Classic! (via | imisstheoldschool) Peep the hilarious commericial that also featured in the film, below! #SoulGlo #ComingtoAmerica https://youtube/watch?v=CGrasobHcKA
Posted on: Thu, 30 Jan 2014 23:12:58 +0000

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