TBT Marketing & Sales Articles From The Past... How To Increase Your Life Insurance Sales… Even If You Have No Money! Imagine, that in the next 30 days, (spending less than $100 per event) you could get ten couples to attend your ‘Free Educational Workshop’ on “Living Debt Free and Truly Wealthy!” At the end of the workshop, five of those couples set appointments with you. And, within two weeks of meeting with them, you close just two of those couples for $3,000 to $12,000 of commissions each! (For Life, Disability, Homeowners, Auto and Health Insurance. Plus, Annuities, investments, etc.) Now imagine that you are able to repeat that process each and every month! Each month (For less than $100 per month) you have ten or more couples attend your free educational workshops. And, as you become more proficient with the workshop presentation and the sales process, you are able to set more and more appointments and close a higher percentage of the couples you meet with. That is exactly what is happening with the insurance agents, financial advisors and financial planners who are using our ‘Found Money Management™’ Advanced life insurance marketing and sales system. And, they are initially adding $6,000 to $24,000 to their current income… every month! And, they are able to do all of this without stopping what they are currently doing. Why Does This System Work So Well? Our ‘Found Money Management™’ system is about showing ‘Middle Income Families’ how to reposition their spending to free up money. It is not about getting them to spend more money! It’s not about getting them to change, or sacrifice their current life style! And, it’s not about removing all of the built-up equity in their home using one of the newest Option ARM Mortgages! It is about helping people to ‘Find Money’ that they are spending in the wrong places! It is about showing them how to use their money more effectively! It is about them using that ‘Found Money’ to eliminate their debts and start saving for their future! It is about helping them to get the insurance protection they need for their family! It is about you becoming the advisor people want to see, instead of just a sales person! It All Begins With Your Marketing! If you want to attract the right people to you, then you must solve a real problem they have! If the prospect does not see they have a problem and understand how theyll benefit from your services, then why should they waste their time meeting with you? Aren’t two of the biggest problems facing Middle Income Families, today: ‘Out Of Control Consumer Debt’ and ‘Not Being Able To Save Money For Their Future’! Make the initial meeting… Non-Threatening! Would most people prefer to meet one-on-one with a sales person! Or, would it be less threatening and much easier to get them to come to a Free Educational Workshop? At the workshop, it’s all about creating curiosity and gaining their trust! If you want people to set an appointment with you, then you need to show them that you understand their concerns and can help them to solve their problems… without them making any huge sacrifices! Youll learn a scientifically designed, scripted PowerPoint presentation, with all the questions the Top Advisors use to consistently set high quality sales appointments at their workshops! Then, It’s Learning To Conduct a Thorough Fact Finding Interview! If you want to close a higher percentage of your sales calls and increase the size of each case, then gathering the Facts alone is not enough. You also need to ask the emotionally charged questions to uncover the prospects attitudes, opinions and unspoken feelings. You need to uncover their emotions and motivations to help them want to buy your product or service today! By Lew Nason, RFC, FMM, LUTC Graduate ‘The Nine Out Of Ten Guy’
Posted on: Thu, 18 Dec 2014 17:06:04 +0000
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