THIS IS HOW YOU SHOULD WRITE YOUR BUSINESS ESSAY - FRANCHISEE QUESTION 3 Introduction (Need to write the word to obtain the mark for Layout) (3 x 1) #Content *Agreement: -Franchisor gives franchisee the right to market product in accordance with the agreement. -Franchisee purchases the right to carry on the trade or profession while franchisor receives regular payment in the form of royalties. -Agreement is for a specific period of time. -If agreed, there is an option to renew. Main aspects: product, price, advertising, trademark, shop layout. *Advantages: -Franchisee scores, because trademark is already known. -By working together, the franchisor and franchisee can achieve more because of the extra advantage of group advertising, group purchasing, exchanging of ideas. -Franchisee must get training. -Usually franchisor offers training. -Less risk, the product is already well-known. -Franchisor assists with financing. -Centralised/wholesale purchasing offers better prices. -Franchisor offers sponsored advertising for all outlets as well as products. -Less competition, the one supports the other. -Any other relevant advantages. *Disadvantages: -Extra expenses, royalties and management fees need to be paid. -Contractual obligations restrict creativity. -Any other relevant disadvantage. Max 14 x 2 L Layout = 2 A Analysis = 2 S Synthesis = 2 O Originality (ideas or examples) = 2 (8)
Posted on: Mon, 04 Nov 2013 10:26:37 +0000
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