TMI - TO MUCH INFORMATION At Render weve a saying, Stories not stats and people not places. But higher education is obsessed with talking at prospective families in jargon that they dont really comprehend (and therefore turn off). The Chronicle of Higher Education reports in So Much Data, So Little Guidance this; Giving people more information, for instance, won’t always change what they do. That’s because despite hard facts, people’s decisions can work against their own interests, Ms. Martin says. Present bias leads people to choose short-term satisfaction over long-term goals. Inattention means they can focus on only so many things at once, especially if they’re short on time or money. Besides, consumers know less than experts might think. College presidents and most of the people they talk with use higher-ed jargon. They get what net prices, cohort-default rates, and six-year graduation rates mean. Prospective students may not. Yet those terms appear all the time in material geared toward them. More information just adds to the clutter and confusion. Cut through the clutter during your campus visits by championing conversations that talk with (not at) and embrace honesty, authenticity, stories and counseling! (Accessing article requires subscription)
Posted on: Thu, 30 Jan 2014 15:08:33 +0000
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