Take 7 mins out of your life and watch the video - Immediately afterwards, write down what you felt like in a piece of paper or a computer note. Fair Warning: Dont read further than this - Do it only after you have watched the ad. https://youtube/watch?v=sQ7lMDWJOXA Ideally we all want to make differentiated products, but if history is anything to go by and if economics is to be followed, more and more products and services will become like each other and more people will try and make the same similar things that work, while playing on efficiency and cost to delivery. In short, Products will have lesser and lesser USP which are physically differentiated, in such a scenario, there is just one answer, differentiate on non-direct attributes i.e. no the core product benefit (which is undifferentiated), but something else (which can be differentiated or can be made to differentiate).
Posted on: Sat, 18 Oct 2014 18:13:15 +0000
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