Take a Guided Tour Through Samsung Talking Fridge !!! The Talking Fridge offers customers a friendlier shopping experience, with a fresh and highly interactive way to discover a fridge. Equipped with Arduino sensors to detect users and speak to them, the quirk is aimed at educating users on the features of Samsung’s latest fridge, the T9000 Premium Refrigerator. They wanted to come up with an idea to introduce it in stores in a new and unusual way. This non-intrusive, personalized experience for shoppers, made them feel comfortable exploring the new fridge in their own time, without the need for pushy sales people interfering. A brand new T9000 refrigerator was placed in-store, with motion sensors installed inside. When movement was sensed in any of the interior compartments, the sensors activated a voice playback that spoke to the shopper and explained the fridge’s individual features and benefits. The Talking Fridge has a sticker on the front, greeting customers and instructing them to open the door if they’d like to get to know the refrigerator better. There are other tags inside, with different elements that can be manipulated by customers in order to hear more information about them, including a foldable shelf, an easy slide shelf, and a big box. A tablet next to the fridge enabled users to explore its many features on a mobile app, such as timeless design, smart organization, and optimum freshness. Visual guides with videos showed them all the details about aspects like the triple cooling system, which maintains optimal temperatures in every compartment for longer-lasting freshness. The average time customers spent with the T9000 fridge was over three minutes, and it exceeded its sales target by 67%, with 136% increase in brand recall. Check out the video for refrigerator in action... Credits:- Agency: Cheil, Singapore.
Posted on: Thu, 09 Oct 2014 02:56:14 +0000
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