Telling a corporate story... We were recently asked to create a corporate video production highlighting the values, core focus and future plans that this particular company envisioned. Several key things go into producing an effective story. The first thing that you must have in order to meet both the brands and the clients expectations is a strategy behind the sole purpose for a production. How is going to be used and who are we trying to reach? Secondly, it requires a strong manuscript. Not necessarily for the sake of sticking to it word for word, but more for the sake of maintaining the flow of your story. And last (but not least), establishing a clear and concise understanding of what goes into producing a quality video. Today we have the luxury of so many devices and tools that virtually anyone can produce a fairly sophisticated video clip. And in most cases, the post production aspect is left out of the equation given all of the software available on your own desktop. This particular exercise involved hours and hours (days) of footage which required a full day of editing in order to produce something at this rough cut level. Mixing, transitions, and overall production values play a key role in delivering a high-definition solution. So keep these three things in mind prior to ever presenting a proposed plan for a video production. There are many misconceptions when it comes to fully understanding all that is involved in producing a video and its our job to do a better job at educating the client. Special thanks to Stewart Cohen Productions for his terrific production crew and the folks at Sullair for their excellent participation. _______ FOLLOW LIPSapp Hits56 Radio _______ FB: r-js/1rlggeQ / TW: r-js/1us3SdS / Listen to LIPSapp Hits56 Radio r-js/1dOIQ18 #thewho #beatles #elvis #jimihendrix #dylan
Posted on: Thu, 23 Oct 2014 18:42:19 +0000
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