>>Texas Beer Makers Sell 99 Pack Of Anytime Ale A craft brewery in Austin, Texas is trying to prove that its super-pale ale is perfect for any time of day by selling it in 99 packs. Austin Beerworks created the seven-foot-long packaging for the Peacemaker Anytime Ale with local creative agency Helms Workshop. Owner Christian Helms tells Business Insider its a tool to reinforce the message that you should have [[ a Peacemaker Anytime Ale ]] on hand for any moment. Helms says the folks at Austin Beerworks never thought about what could go wrong when he suggested they put 99 cans of their five-percent ABV beer in one package -- they just started to high-five each other and got to work. They quickly sold all 20 of the 99 packs, which cost 99-dollars apiece.
Posted on: Thu, 28 Aug 2014 13:26:28 +0000