Thanks Girlpower Marketing for this wake up call for those not making listening to the voices of Baby Boomer women a priority! Today’s Boomer women: * Control a net worth of $19 trillion * Start 70% of all new business * Make 85% of all purchasing decisions in their households * Pay attention to a company’s practices, especially in terms of giving back to the community and social responsibility. They want a relationship with the company — a relationship that is sincere. * Represent one-third of all social media users * Appreciate balanced images in marketing campaigns * Spend more than $55 billion per year on consumer electronics
Posted on: Mon, 02 Sep 2013 14:52:58 +0000
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