The App Store is a worldwide phenomenon. And its so easy to reach users all around the world we sometimes forget how important is to adapt your product to different languages and cultures. There are 155 countries with App Stores, divided between 28 iTunes Connect localizations. Even if you have money and time to localize your game for every country, this isnt feasible—localization is an investment after all. In a guest post on the Chartboost blog, I address this issue with App Store Optimization (ASO) localization.
Posted on: Wed, 05 Nov 2014 21:20:56 +0000