The Beats by Dre headphones brand has been banned by the - TopicsExpress

The Beats by Dre headphones brand has been banned by the NFL. This ban comes as a result of a new deal the NFL has entered with competing audio brand Bose. Under terms of the agreement, the NFL confirmed, Bose received a broad set of rights that allow it to prevent players — and coaches — from wearing any other manufacturer’s headphones during various time periods. “The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorized by the league. These policies date back to the early 1990s and continue today,” an NFL spokesperson said in a statement. “They are the NFL’s policies – not one of the league’s sponsors, Bose in this case. Bose is not involved in the enforcement of our policies. This is true for others on-field.” Beats by Dre makes up 61 percent of the premium headphone market in the U.S. Bose, meanwhile, has a 22 percent share.

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