The Brands That Survive Will Be The Brands That Make Life Better! A new study of consumer engagement finds that companies that aren’t making a difference--to the world and to consumers--aren’t going to be around much longer. Instead of just making your product incrementally better than the competitor, you need to create impact. fastcoexist/1678768/the-brands-that-survive-will-be-the-brands-that-make-life-better We don’t see intensely negative feelings [for companies] at the moment, but my guess is that for companies that don’t get their acts together over the next decade, we will see those numbers begin to shift. Want to make sure your company doesn’t fall into that category? It may sound simple, but it’s difficult to execute: Impact people’s lives. Focus on well-being from your product. That’s tough. You have to have that right from the get-go.
Posted on: Sun, 26 Oct 2014 15:47:00 +0000
Trending Topics
Recently Viewed Topics
© 2015