The Daily Record has stopped distributing in the Irish Republic, according to Vincent Jennings, chief executive of Irelands Convenience Stores & Newsagents Association (CSNA). Jennings is reported on the ilevel blog as saying that the last issue of the Glasgow-based title available in Ireland was on Saturday (11 October). Evidently, it was no longer economically viable for the publisher, Trinity Mirror, to continue sending to the Republic each day with the Records sales having slumped to fewer than 500 copies per day (469 on average during September, according to ABC figures). Trinity Mirror have yet to confirm the decision. It is not thought that the move will affect distribution to Northern Ireland, where the Record has a better following. The Record has, in company with all UK titles, been losing circulation regularly over the past 20 years. It enjoyed a brief centre stage moment towards the end of the referendum campaign by publishing the pledge by David Cameron, Nick Clegg and Ed Miliband (The Vow), in which they guaranteed more devolved powers for Scotland if people voted No. It made no discernible difference to its sale. The Record sold almost 2,000 fewer copies in September than in August. Overall, it was down 14.5% year on year. Within Scotland the Records average sale in September (202,831) appears to be creeping closer to that of the market-leader, the Sun, which sold 238,823 copies. A loss of 460 copies for the Record clearly wont make much of a difference.
Posted on: Mon, 13 Oct 2014 23:09:16 +0000
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