The Power Of Marketing Gifts Marketing gifts employed as a promotional strategy within a well-researched marketing campaign or in an employee rewards system have the power to increase public awareness of your new company or brand identity, attract potential customers and turn them into clients, and get your clients more involved with your products and services, as well as improve employee performance. One main benefit of marketing gifts or promotional incentives is that your company will have a chance at gaining a larger market share in an industry saturated with competitors and their own tailor-made marketing campaigns, all at a fraction of the cost of traditional multimedia advertising. The following statistics should be useful to business owners considering the use of marketing gifts in their marketing campaigns and employee rewards programs: 1.Incentive Magazine reports that, on average, business sales improve by about 16% with active incentive programs. A study by the Society of Incentive and Travel Executives shows that merchandise incentives improve sales performance by an average of 22%, with long-term programs lasting upwards of a year increase gains by forty-four percent. 2.Customer satisfaction, which can be improved by effective incentive marketing, is directly linked to employee satisfaction, says a Northwestern University study. This translates to better business productivity, aside from increased company profit due to a more active client base. 3.With the use of marketing gifts and other incentives, shareholder performance of 100 companies as listed by Fortune Magazine has outperformed the S&P index by over 300% over seven years, according to the Russell Investment Group. 4.An average 44% increase in team performance and a 25% increase in individual employee performance was observed after the implementation of employee incentive programs, says an International Society of Performance Improvement study. 5.Sixty-five percent of all participating executives said that travel and merchandise incentive programs have better recall with consumers and employees, while 60% of the participants think that merchandise and travel deliver better results compared to cash-driven incentives. In addition, 57% of all managers believe employees think of these bonuses as rights, not privileges, all according to the Survey of Motivation and Incentive Applications accomplished by the Incentive Federation. While incentive marketing may be used to reward customers who respond well to your promotional efforts, these can also be utilized to improve employee performance and increase overall business profitability. To establish the best marketing gifts campaign that can help maximize employee productivity and boost customer activity, talk to an experienced marketing professional. Do you need marketing gifts to boost your direct marketing efforts? Katherine Smith is an expert on various marketing topics and promotional methods. Aside from being a writer, she is also experienced in identifying the most effective marketing gifts for business promotions. katherinegsmith.wordpress
Posted on: Sun, 23 Nov 2014 02:31:23 +0000
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