The Science of Selling Solutions [Contd.] Part Two: Matching - TopicsExpress

The Science of Selling Solutions [Contd.] Part Two: Matching Your Offer to the Right Level of Awareness VERY IMPORTANT: As with anything, these different approaches often overlap or need a combination of the two. For instance, stories work equally well for prospects who are: - - Solution Aware - - Problem Aware - - Unaware In Part 3 we will look at the power of proof in selling and why it works across all levels of awareness.

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