The Secret to Achieving Sales Success Throughout my career as a sales person, Ive noticed that the top 10% of professionals in this field all share a passion for what they do. Its not just that they have a knack for connecting with people and getting them to buy more goods or services more often. They also put a lot of thought into how they sell, how they work with people, and why their personal approach works well for them. In essence, top performers have a personal philosophy for success—daily habits and disciplined beliefs that are at the root of how they do business with people on both a professional and personal level. Its especially important to take action on this in todays economy because frankly most of your less-successful competitors are too busy repeating old mistakes, blaming the recession or even their clients (hard to believe, but true) for their disappointing sales results. The fact of the matter is that success—real lasting success—in sales in any industry hinges on how you look at your work and on the choices you make in getting things done. Become What You Think About Yourself: People tend to become what they think about themselves. Thats a quote from pioneer psychologist William James and one that Im particularly fond of because it applies so well to the selling profession. It underlines just how important it is for each of us to take time and ask ourselves, What kind of a sales person do I want to be? By deciding that you want to become part of the top 10% of sales performers in your organization, youre making a commitment to do more than just sell more in less time. Youre also adopting a mindset for success. Whom You Associate With Shapes You: Approaching sales from the right mindset also involves giving some thought to the people you choose to surround yourself with. In my experience, I find that a lot of people are held back by the people they associate with. Tony Robbins said it most eloquently when he said, Your income is a direct reflection of the expectations of the five people who are closest to you. In other words, whom you hang out with matters. Its crucial that you find people who want to see you succeed and want to go along for the ride with you. You also want to open your mind to new ideas. Nurture your personal success philosophy by making a habit of reviewing some of the great sales-related books that are out there, including those by Napoleon Hill, Dale Carnegie, and Norman Vincent Peale (just to name a few). Dont just mine for sales ideas from within your own industry. A lot of insight can be found in whats going on outside of your market. And by being among the first to bring those good ideas into your business, you stand to capitalize. So, be daring. Browse areas of the bookstore other than the business section. For instance, read up on the latest insight by urbanist Richard Florida about how our economy influences where people live and the choices they make (see Whos Your City?). Or consider what essayist Nassim Nicholas Taleb says in his best-selling book The Black Swan about the role that unexpected events can play in how we make decisions (and mistakes) in our daily lives. Good ideas have endless applications to how you work and how you think as a sales professional. Unthink the Box: In todays new economy, no one can afford to keep adhering to that well-used euphemism of thinking inside the box. Instead we need to follow the advice of my good friend and motivational speaker, Nido Qubein: now is the time to throw the box out the window! Begin with a clear slate and challenge assumptions you might have been making about why customers buy from you—and just as important, why they might not be buying. Dont succumb to the temptation of using tough economic times as a crutch. Im sure youve heard this kind of talk from friends and colleagues: My industry is suffering. My competition is going out of business. Everyone is cutting back. Each of those observations might be supported by facts, but complaining about them wont help you one bit to become a better sales person. At best, mulling about it will be dead weight that holds you down. The challenge, therefore, is to take these kinds of facts and then ask, How can I capitalize on this to help me reach my personal goals and my sales goals? Indeed there are many ways to answer the door when opportunity knocks. You Are Your Own Brand: The outcome of having a personal philosophy for success is that it helps others with whom you do business to form a positive opinion about you. In turn, this influences the kinds of decisions that your customers make every day. As Seth Godin wisely observed in a recent blog post, Hes Doing his Best, Consumers dont make choices as much as they react and respond to the inputs and assumptions they have about the marketplace, their life and your brand. Always remember: no matter what you sell, you are your own brand. Your personal approach, your habits, and the people you choose to surround yourself with—all the elements that comprise your personal philosophy—are what can make you stand out in your work and be memorable among your clients.
Posted on: Tue, 07 Oct 2014 21:00:59 +0000
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