The Shift to Native #Advertising in Marketing - TopicsExpress

The Shift to Native #Advertising in Marketing [#Infographic] Advertisers Go Native in the Search for Consumer Engagement. It’s a simple premise. If you want to engage online consumers, give them more of what they go online for in the first place. Advertisers are doing just that by shifting to paid content that’s similar in nature to and displayed in the same format as the editorial content surrounding it. The idea is to get consumers to click on and then share these “native ads” with others. ►Click to see full infographic:

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