The U.S. food and beverage industry spends $1.79 billion a year marketing to youth, according to data published by the Federal Trade Commission in 2012, with $1 billion of that directed to children ages 2 to 11 and the rest to adolescents ages 12 to 17; 72% of that money is spent to market carbonated beverages, cereals and fast food. Most people cant fathom what 1.79 billion dollars would be like so well put it to you this way. In 2012 the average person spent $1,956 on gasoline which, if you round up to an even $2k, would mean you could purchase the gasoline for an entire year for 895,000 people. You could fill 5 FedEx Field (football) stadiums full of people, purchase their gasoline, and still have 40,000 people left over. In 2012 the average family of four spent $1,024 a month on food, $12,288 a year. 145,670 families could have been fed the entire year on a moderate food plan. *Source* (cnpp.usda.gov/publications/foodplans/2012/costoffoodjan2012.pdf) Its a wonder these days that people are surprised to hear Diabetes has reached epidemic proportions when children are targeted by gorilla marketing such as this. Fruits, vegetables, & nuts are fantastic and healthy alternatives to fast food and cereal and lets not forget that WATER will trump a carbonated beverage in the risk v reward department. finance.yahoo/news/10-things-snack-food-companies-121029056.html
Posted on: Wed, 25 Jun 2014 15:04:04 +0000
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