The ad nicely flatters parents—suggesting Lego is the choice of - TopicsExpress



          

The ad nicely flatters parents—suggesting Lego is the choice of smart, creative kids whove been brought up well—while also recognizing that girls play with Lego differently than boys do. Lego research has long indicated that boys tend to build in a linear fashion, replicating whats on the box, while girls prefer a more personal approach—creating their own story-filled environments and even imagining themselves living inside them. -Adweek #AdOfTheDay
Posted on: Mon, 15 Dec 2014 16:30:00 +0000

Trending Topics



Recently Viewed Topics




© 2015