The choices we make reveal the true nature of our character. In its poignant yet highly inspiring commercial, Guinness beautifully highlights the strength of friendship and how it influences our choices. The men sharing a few beers after a surprising game of basketball is directed at showing their ever strengthening friendship over the beers. Guinness successfully struck a chord with its consumers by attaching a value to its product that has never before been associated with a brand of beer. The value of responsibility and sensitive decision making. In beer commercials, men are usually shown as carefree people, who want to watch their matches without being bothered. In this advertisement beer-drinking men are shown as responsible friends therefore adding sensitivity to their character. The commercial makes us ponder on our decisions of stereotyping people based on their choices of recreation rather than evaluating their character on the basis of their deeds.
Posted on: Thu, 19 Jun 2014 13:35:30 +0000
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