The consumer decision journey (CDJ) has been altered by the - TopicsExpress

The consumer decision journey (CDJ) has been altered by the ubiquity of big data, the Internet of Things, and advances in web coding and design, says David Edelman, co-leader of our Digital Marketing Strategy group. To keep up with rapid technology cycles and improve their multiplatform marketing efforts, companies need to take a different approach to managing the journey—one that embraces the speed that digitization brings and focuses on capabilities in three areas. Click to read his overview on how CDJ is being digitized, the latest in our new #McKDigital series exploring how digital is transforming enterprise.

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