The contest was aimed at finding young talent from the three cities Delhi, Mumbai and Chennai, who could mimic the accent, dance moves and style of ‘Meena’, Deepika’s character in the film At the event in a five star hotel in Chennai, SRK charmed the audiences and the media, and did things that very few superstars would do to keep his promotions going. A man from the audience at the event told the anchor of the show: “It’s my dream to see Shah Rukh Khan in a sari!†SRK made the man’s bizarre dream come true. Shah Rukh Khan sported a sari as a lungi and did the Lungi Dance along with Deepika Padukone, and the next day’s Tamil newspapers and channels splashed it big. The local media went gaga over SRK’s impromptu act and asked a valid question – which Tamil actor would do such innovative and daring promotions for his own films? No Tamil star does the kind of promotions an average Bollywood star does for his films. In fact, big star contracts in Tamil have a clause saying that the actor will not in any way do public promotions for his films! Shah Rukh during his promotional tours said that the lungi dance was a tribute to superstar Rajinikanth and he has taken the latter’s permission for the song. In one of his media interactions SRK added: “I thought the timing is good. If you don’t pay a tribute to Rajini sir in a film called Chennai Express, then it is incompleteâ€. Another major factor for the unprecedented success was the delayed release of Tamil superstar Vijay’s Thalaivaa, which was scheduled to hit the screens on the same day as Chennai Express. Some of the screens which had booked Thalaivaa switched to Chennai Express, making its opening bigger. Tamil actor and film historian Mohan Ram who acted in Chennai Express said: “The southern audience has always had a special fondness for garam masala in food and films- the film was pure entertainment. A Hindi film with so much Tamil, the masala becomes local and relished. The icing was the Lungi dance – the Rajini tribute – which made it a blockbuster here. The presence of other known faces like Sathyaraj, Delhi Ganesh and yours truly added to the flavour.â€
Posted on: Fri, 30 Aug 2013 04:46:46 +0000
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