The field of PR is experiencing a paradigm shift to a mission-critical role. Here at Edelman, we follow a three-prong approach to embrace Communications Marketing: 1. Evolve: See around the corner to predict what will happen, listen to community feedback and adapt the strategy for brands. 2. Promote: Conceptualize ideas designed to start movements, with an emphasis on experiences that are true to life and add value to relationships. 3. Protect: Hold the organization to its promises where it matters most, on issues as diverse as human rights, tax and product safety. Upon his recent induction into the Hall of Fame of the Arthur Page Society, our CEO Richard Edelman delivered a speech on the Rise of Communications Marketing. Click on the link below to read the full transcript.
Posted on: Fri, 10 Oct 2014 09:00:00 +0000
Trending Topics
Recently Viewed Topics
© 2015