The first stage of building a powerful brand/branding that sets up your marketing for a massive home run is doing the market research necessary to create an exact avatar. You must know who youre brand needs to built around and how to create highly influential emotional branding and marketing that resonates instantly in the hearts and minds of your ideal clients or customers. Authentically. Today Im leading a clients focus group as part of our process. Well be speaking with, collaborating with and listening, hearing and understanding her people in a way most entrepreneurs never take the time to do. (Which is one reason most fail.) You must hear and understand your market. Know them intimately. Make the time to discover what they want and need vs trying to sell them what you think they need!! Huge distinction. Rock on!
Posted on: Sat, 25 Oct 2014 20:39:45 +0000
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