The jury is still out Onthehouse Holdings Limited (ASX:OTH) Microcap real estate services company Onthehouse (ASX:OTH) provides front and back end software solutions, property data and analytics and online real estate advertising websites (Consumer Online division). The company has a mature software division which has circa 40-50% market share of all Australian real estate offices. The real blue-sky opportunity is the online real estate advertising website currently being monetised. The company is developing a pay-per lead performance based revenue model for property advertising, which is in contrast to the current revenue models of REA Group and Domain. This model has proven successful in the US with the likes of Zillow and Trulia, overtaking traditional sites such as realtor. Whether management can execute on this strategy is still unknown as the monetisation strategy is still in its infancy. With the software division generating strong free cash flows and Consumer Online division still loss making but with significant blue-sky potential, what are our forecasts in the near to medium term and what is our price objective and recommendation? Find out in our 19 pages initiating report. The initiating report is available for download for only $69. microequities.au/research/pay-per-view-reports/ #investing #ausbiz #asx #oth #onthehouse #microcaps #stockmarket
Posted on: Thu, 16 Jan 2014 01:33:44 +0000