The justification of hiding majority of keywords from Google Analytics is a debate for another day but on 23rd Sep 2013,Google converted nearly 100% of keywords to (not provided). This means that Webmasters would not be able to track the keyword used by the visitor to reach each page through Google search engine. History of (not provided) keywords With the October 18th 2011 privacy update, keywords used by the visitors who were logged into Google product – Gmail, Google plus or the search engine, were not visible to webmasters. The 23rd update discarded this criterion, and converted all search traffic keywords to hidden. We have shortlisted 4 Negative Effects of converting 100% keywords to (not provided) 1) Poor User Experience A best practice used by publishers around the world was to optimize the user experience according to the keywords used by the visitors. If someone searched for “health insurance”, and reached an insurance category page, the publisher understands that the category page should be targeted for a general search term and the “health insurance” page should be optimized for this search term. Earlier with the availability of keywords, brands could have promoted the health insurance page to the top of the category page so that the user access the information first in the category page. Without the specific keyword, the entry would look like: Keyword Volume Page (not provided) 1200 /insurance-category-page It would become extremely difficult to optimize the user experience for 1200 visitors who were looking specifically for “health insurance” details. Marketers would have to second-guess on the probable search terms used by visitors to reach the category page. For large publishers who create content on a regular basis, it would be difficult to differentiate the demand for each sub-topic based on this entry. bytefive/blogs/4-negative-effects-of-not-provided-keywords/
Posted on: Mon, 30 Sep 2013 09:06:31 +0000
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