The late and great Prof. C.K. Pralahad theorized in the Fortune at the Bottom of the Pyramid that the global brands and companies which would dominate the XXIst century would be those which succeeded in catering to and locking in demand from the global poor and low income consumers as their incomes arose, the Base of the Pyramid. His prediction is now being vindicated faster than even he would have thought. Prof. Chattopadhyay here provides an excellent framework through which to assess the performance and strategies of such companies; a crucial skill in Africa in particular.
Posted on: Sat, 22 Mar 2014 11:34:33 +0000
Recently Viewed Topics
© 2015