The latest social media trend is the Ice Bucket Challenge. Participants post a video on Facebook pouring a bucket of ice cold water on themselves and then challenge three other friends to do the same - or donate $100 to research for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s Disease. Of course, people are encouraged to both donate and participate in the challenge. While the challenge may seem juvenile to some, it has in fact helped raise awareness for the disease, not to mention over $5.5 million in donations in a little over two weeks, according to time. But how much good is the Ice Bucket Challenge actually doing for the ALS Association? If you compare that $5.5 million to a mere $32,000 raised during the same period in 2013, it would seem - at least on the surface - that the viral trend is having a phenomenal effect for the charity.
Posted on: Sun, 17 Aug 2014 19:04:50 +0000
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