The one ADVERTISEMENT this year that was a true pop-culture phenomenon came, of all places, from the fashion world—typically a wasteland of artifice and empty style. Yet First Kiss, showing strangers being asked to kiss on camera, couldnt have been more emotionally fascinating. I couldnt decide if it was the best idea Id ever had or the worst, Tatia Pilieva would later say about her three-and-a-half-minute, black-and-white short film for Wren, a small L.A. clothing label. It quickly became clear which—the video got 5 million views in its first day, and has almost 100 million to date. Whether you thought it was cute or cringeworthy, it was undeniably affecting. It was probably the human vulnerability that touched people, Pilieva said, watching the possibility of love play out in front of your eyes.
Posted on: Tue, 02 Dec 2014 06:23:41 +0000
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