The problem with Happy Meal toys may seem trivial to some, but consider this: McDonald’s is estimated to sell more than 1 billion Happy Meals each year. When it poses this question—Do you want a boy’s toy or a girl’s toy?—McDonald’s pressures innumerable children to conform to gender stereotypes. Retailers don’t need to use girl’s and boys categories when they can just describe the toys that are available and let kids choose the ones that appeal to them most. After all, that’s been McDonald’s stated corporate policy for the last five years. - Teenager Antonia Ayres-Brown, for Slate Thoughts?
Posted on: Mon, 21 Apr 2014 18:15:13 +0000