The rise of the African Ethical Consumer is here! This is why we do what we do - help our clients profile their CSR initiatives. According to recent Nielson Survey: * One-third (34 percent) of consumers interviewed also said they buy more of a product or give preference to products that they know engage in corporate social responsibility programs or practices. *That figure is significantly higher in some markets, like Rwanda, where 53 percent of consumers said corporate social responsibility (CSR) influences their purchase decisions
Posted on: Thu, 04 Dec 2014 13:44:41 +0000
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