The stereotype of the Chinese male luxury customer was a coal-mine - TopicsExpress



          

The stereotype of the Chinese male luxury customer was a coal-mine owner who would enter a store like Ermenegildo Zegna and rapidly buy ten suits without even trying anything on. The fashion leaders of the younger generation are starting to look behind logos and clothing selecting items just for prestige, and trying to really look good. Many of the influencers in this category are young men in their twenties; these young dudes tend to introduce their father to the tailor they have been using.
Posted on: Sat, 20 Jul 2013 07:23:59 +0000

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