“There are up to 80 companies around the world using either the - TopicsExpress



          

“There are up to 80 companies around the world using either the Maasai image or name, according to Light Years IP, an NGO specialising in intellectual property rights in developing countries, and the total amount made off the Maasai name by these companies is in the billions. And they don’t even bother – or need – to ask for permission. The Maasai brand is worth $10 million Dollars a year, at least, according to Ron Layton, the founder and head of Light Years IP; meanwhile, 80% of the Maasai live below the poverty line. Well, it looks like the Maasai have had enough of freely inspiring everybody; the free ride might not be free for much longer, if the Maasai elders have their way.” thisisafrica.me/lifestyle/the-maasai-reclaim-their-brand/ Tiq Milan On empires..
Posted on: Fri, 16 May 2014 21:43:52 +0000

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