There can be many factors to help you with your MVS. At least a few I’d recommend thinking about: How tightly knit are the customers in your segment? Do they talk to each other in (for example) community forums, trade associations and the like? The closer tied they are, the more likely they are to reference each other efficiently. Think of this as the beginning of your viral loop. Channels to your MVS Following the point above, if you can reach all the members of your MVS via the same channel, that can be a big boon to your marketing focus. Product and whole product This is back to your MVP. Think about what MVS requires the smallest MVP and could for example be combined with other player’s solutions to complement you, creating a whole product. This could not only reduce development but also increase your GTM leverage and credibility with a partnership. And of course there can be many other factors that could help, like finding an MVS in a single close geography so you can easily reach them — this may be a critical attribute in a low-resourced startup with a high-touch oriented solution. Put them down, rate and score them.
Posted on: Fri, 31 Jan 2014 14:17:53 +0000
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