Theres a world of difference between mail and traditional advertising. The thing to remember about TV, radio, and other mass media is that, while it reaches an audience of millions, you really have no way of knowing if youre speaking to people who are interested in, receptive to, or even appropriate for your product or service. Whats more, speaking to an audience this huge usually comes with an equally hefty price tag. With direct mail, however, you can be incredibly targeted, especially when you take advantage of todays sophisticated demographic management techniques. These let you customize messages for potential customers. Thats the beauty, and efficiency, of direct mail. Source: usps
Posted on: Wed, 05 Mar 2014 02:46:55 +0000
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