There’s no point in recruiting a celebrity spokesman if you’re going to end up constantly apologizing for horrible things they say. Ted Nugent may have a constituency-there’s a reason he remains on the National Rifle Association’s board-but he makes many more headlines for racial remarks about President Obama than for articulate arguments against gun regulation that convince mass audiences. If what you want from celebrities is an opportunity to double down on the worldview your constituents already share, that’s one thing. But if you want to use their public profile to draw in people who aren’t already acquainted with your message, then for goodness sakes, don’t be afraid to talk about what the most effective version of that message might look like! It’s important to remember that the entertainment industry gets just as much out of appearing engaged in politics and policy as politicians and policymakers do from recruiting them. So in keeping with my first piece of advice, it’s smart for conservatives who are dealing with celebrities to remember that they have messaging expertise and policy knowledge that’s genuinely valuable to their more-famous soon-to-be mouthpieces.
Posted on: Sat, 22 Feb 2014 02:27:05 +0000
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